I am very sensitive to artificial sweeteners. I can taste that they have been added to drinks and foods a mile away. I have tried the natural alternatives like Stevia and still can't take to the aftertaste. I bought this product as another attempt to try and find something as a substitute for sugar. I wasn't optimistic but thought I would give it a go. What a surprise! It has the same look and consistency as white sugar and no bitter aftertaste. You need a little more than a normal teaspoon of sugar to get the same sweetness, but it does the trick! I have had no issues at all with using it. I have used it in cooking and also a blueberry sorbet recipe, which was fantastic. I highly recommend this product.