On March 11, 2016, in the 5th annual Hall of Legends ceremony at Natural Products Expo West in Anaheim, California, James A. May, Founder and CEO of Wisdom Natural Brands®, the parent company of SweetLeaf®, and his wife and company president, Carol May, joined the prestigious ranks of industry luminaries. This honor celebrates the contributions of influential players who have helped shape the natural products industry and continue to march forward, leading it into the future. The Mays join other inspirational leaders, ranging from retail to research professionals, whose wisdom, perspective, and contributions have guided the evolution and growth of the natural products industry.
James A. and Carol May have led Wisdom Natural Brands for more than 30 years. In that time, it has grown from a small Arizona business based out of their home garage warehouse to an international company that was honored with the President's "E" Award for its significant contributions to the increase of U.S. exports. SweetLeaf Stevia Sweetener products are the only stevia products consistently winning awards for taste and innovation, having secured more than 21.
The Mays have also been recognized individually for their contributions to business and the natural sweetener industry. James A. May, known as the "Father of Stevia," has been recognized by the President of Paraguay and the American Stevia Foundation for a lifetime of transformational work in that country. He was also awarded Specialty Food Association's 2015 Leadership Award in the Vision category, and presented with the Visionary Award from the American Herbal Products Association. Carol has received multiple international Stevie Awards for her innovation and business acumen, including the Lifetime Achievement in Business and Female Executive of the Year. In 2015 Carol received an Arizona's Most Influential Women in Business Award. These pioneers of the stevia industry have revolutionized the sweetener market.
"The entire team at Wisdom Natural Brands is so proud to congratulate James and Carol May on their induction into the Natural Products Expo West Hall of Legends. They have worked tirelessly for decades to bring stevia to the U.S. and other markets around the world. They have made the health and well-being of consumers the number one priority of the company, and their dedication to SweetLeaf and its mission to make the world a sweeter place is tireless and remarkable," said Michael P. May, Ph.D., COO of Wisdom Natural Brands. "My parents carefully crafted the foundation that inspires all we do here at Wisdom and we look forward to their continued guidance and inspiration."